Australian Tourism - 941 Words

1/2. The Australian Tourism Commissions website (Australia.com) appears to be targeting a younger, wealthier demographic of both gender, from Western nations. There are a few reasons for making this assessment. The websites photographs feature mainly younger people in their 20s or 30s, whereas if the Commission was targeting older travellers the photos would mostly be of people in their 50s and 60s. The layout is clean and professional, something that appeals visually to professionals and something that is specifically not in line with the layout design of Asian websites. This indicates that Asian travellers are not the primary target market. Additionally, the website does not feature a significant amount of social media, which indicates that the target market is slightly older, as the younger generations of Westerners have fully integrated social media into their lives. However, the student market does not have much money, so it appears that older young people (late 20s, 30s) are be ing targeted instead. Indeed, that the first link on the Things to do page is Australia for youth(ful) travellers indicates that the younger demographic is the target market. However, there is also the intimation that older travellers are also being targeted, as long as they are young in spirit. In a way, this almost tells us that they are targeting an older demographic but without wanting to say it outright. This strategy seems to be focused on appealing to the aspirations of well-offShow MoreRelatedAustralian Aviation Sector Influences On The Australian Economy And The Tourism Industry1580 Words   |  7 PagesTOUR2010 – Applied Economics for Tourism Economic Issues Report Jessica Thomson S43210338 1.0 Introduction This economic issues report will outline how the Australian aviation sector influences both the Australian economy and the tourism industry. The report will also highlight how the economic issues of employment, fuel consumption and environmental challenges affect the Australian aviation sector and how these issues relate to the economic principles of supply and demand. The report willRead MoreAustralia And Its Tourism Industry Falls Among The Most Vital Industries Of The Australian Economy1098 Words   |  5 PagesAustralia is rich in scenic beauty and its tourism industry falls among the most vital industries in the Australian economy. From 2013-2014 it contributed about $43 billion to the country’s Gross Domestic Product. According to 2010-2011 reports 513,700 people were employed in tourism. With a 92% return on investment for government spending– it offers higher returns than Australia’s leading industries such as mining, meat and agriculture. Since the la st 12 months, tourism has been made a national investmentRead MoreImpact Of Tourism On The International Tourism1065 Words   |  5 Pagesare travelling further and more frequently for a various causes like holidays, business, and education. Tourism plays a vital role in Australian economy. Foreign household incomes, the cost of travel and the comparative price of tourism in Australia with other places, are the important factors which influences demand for international tourism.(Pc.gov.au, 2016) Demand for the international tourism in Australia has grown strongly over the past two decades. The number of international visitors has increasedRead MoreAnalysis And Objectives Of Tourism Holdings Pty Ltd.1403 Words   |  6 PagesOBJECTIVES Tourism Holdings Pty Ltd Business Unit: Resonline GUY GRIGG (S3551270) CIO OF TOURISM HOLDINGS â€Æ' 2 Situation Analysis Tourism Holdings is an umbrella company which contains 3 main business Units. 1. Bookeasy – an online software solution for Visitor Centres in Australia and New Zealand. 2. Resonline – a channel management solution which connects accommodation operators to Online Travel Agent websites (Evans 2013). 3. Impartmedia – a website development company for Tourism operatorsRead MoreA Swot Analysis Of Golden Dragon Chinese1274 Words   |  6 PagesIntroduction Golden Dragon Chinese, Australian and seafood Restaurant were build in 1980, which is, belongs Jumbo Leagues Pty Ltd. It is a relax traditional dining restaurant especially for whole family, party and celebration. It has variety dishes such as Australian and Chinese cuisine and seafood as well. Besides, it can offering 180 seats dining room in the same time, is good place for tour groups where to go. However Golden Dragon also has some insufficient, so this essay will present a SWOTRead MoreFactors Affecting Hotel Hotels : A Key Reason For Economic Growth Essay1501 Words   |  7 Pagesgreat support for Gold costal economy (Tourism Queensland 2011). They are two main reasons for considering economic factors such as exchange rate and global financial crisis. Australian dollar is a threat for all hotels in Gold coast five star accommodation which results in reduction in attraction of international clients to hotel Hilton also. The information have been shared by (Forsyth 2006) that th ere been a 3 percentage decline in visitors because of Australian dollar rates. Social factors:The goldRead MoreEnvironmental Impacts of Tourism1563 Words   |  7 PagesAAP Report: Environmental Impacts Due to Tourism By Olivia Hazell Year 11, Dundas Due Date: 10/05/12 INTRODUCTION Environmental impact refers to the direct effect of socio-economic activities and natural events on the components of the environment. These impacts can be planned such as afforestation or due to tourism can be totally accidental such as littering. Environmental impact is the change in the environment culturally, and physically which can be due to tourists both negativelyRead MoreMarketing of Australia by its Destination Marketing Organisation (DMO), Tourism Australia.2968 Words   |  12 Pagesï » ¿ Author BUTSM 1501 Introduction to Tourism [] Paula Trotter Assessment task concerning the marketing of Australia by its Destination Marketing Organisation (DMO), Tourism Australia. Executive Summary The purpose of this report is to examine the effectiveness of the Destination Marketing Organisation, Tourism Australia, in marketing Australia as a tourism destination in relation to three critical success factors; marketing research as an integral activity,Read MoreThe Size and Economic Impact of the Hospitality and Tourism Industry3276 Words   |  14 PagesThe Size and Economic Impact of the Hospitality and Tourism industry: Tourism is a massive industry in New Zealand. It has a major consequence on the rest of the economy from the employment it provides to a major percentage of the workforce (9.6% of the total workforce in New Zealand), thereby contributing to the Gross Domestic Product (GDP). The tourism growth in New Zealand is the outcome of the numerous of options that the hospitality industry offer visitors from all over the world. Some ofRead MoreThe Tourism Of New Zealand Essay1339 Words   |  6 PagesThe tourism in New Zealand is an ever growing industry that is beneficial for the host destination through tourist expenditures.It provides a strong foundation that supports and adds value to our economy.The country has a unique,diverse and dynamic culture and tourists destinations that can cater to the needs of the larger cross sections of inbound visitors.This report provides an assessment and develops a proposal which provides a Maori experience tour operation, specifically targeting both domestic